Selling Alkabeer products in India Essay Example

Selling Alkabeer products in India Essay Selling Alkabeer products in India Name: Course: Institution: We will write a custom essay sample on Selling Alkabeer products in India specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Selling Alkabeer products in India specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Selling Alkabeer products in India specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Instructor: Date: Selling Alkabeer products in India Introduction The introduction of freshly packed foods into the market was an exceptionally good idea. People get tired of having to cook food from scratch every time they want to eat. These foods range from uncooked to cooked foods that only require reheating before eating. These kinds of foods play vital roles in different social events like weddings, birthday parties and celebrations in different countries (Alkabeer, 2009). When Alkabeer saw the growing market for ready-made food, they grabbed this opportunity and started to make ready-made food. Their business growth was unbelievable after venturing into this untapped market. The Alkabeer group of companies was established more than 30 years ago. Today it stands in mote than 10 countries in all over the world. Some of their products include vegetables, meat, fish and spices. They also range in their production where they specialize in frozen foods, seafood and foods for vegetarians. These products are manufactured, packaged and distributed by the more than 8000 retail outlets they have worldwide. It is ranked number one in Middle East in the â€Å"frozen and processed food category† (Al Kabeer Group of Companies, n.d). The product under investigation The Alkabeer group is â€Å"obsessed with quality in procurement, manufacturing and distribution of frozen foods† (Alkabeer, 2009). Their range of foods is made up of vegetables and fruits, snacks, ready meals, meat and poultry and seafood. These products are made under the most hygienic conditions in their factories using the best kinds of machinery in the world. The vegetables and fruits are ideal for those who do not eat animal products in their wide market. Fresh vegetables are always welcome in any economy, good or bad, they are cheap and very health. Their ready meals include all sorts of parathas. They are convenient for those who do not like cooking. They are cooked, frozen and packed. In their meat and poultry category, they have mutton and boneless meat. Their seafood comprises of prawns, famously known as shrimp, and fresh fish. They also make different types of samosa and cold cuts as snacks. Finally, they make food for children. They have burgers, French fries, different kinds of nuggets and chicken and cheese sticks. Their cost of production is quite high. This is because they do not compromise on quality. In addition, they source out the most expensive ingredients from the most exotic places. Recently, they started growing their own vegetables, fruits and spices. This has helped them to cut down on their expenses. The Muslim population in India is one that grows by day and the Alkabeer group saw the need to cater for the palatal needs of this growing population. In order to get Muslims in India to buy Alkabeer products, sampling will be the best way to promote the products. The sampling can be organized in the most preferred eating-places in India and shopping malls, anywhere with large populations of people. After sampling the products, we will be able to tell from their reaction if they like them or not. Sampling is one way of marketing products. We will have some of the products in restaurants that are frequented by Muslims, so that every time they go there to eat, they are given some of the foods to taste and give feedback. All forms of feedbacks will be accepted, whether positive or negative. We will also have some of our agents set up near mosques and madrassas to allow more Muslims to taste and sample our products. More agents will be sent to Muslim neighborhoods to familiarize the potential customers with the products. We are hoping that the Muslim population in India will be receptive and accommodative about our products as we prepare to introduce these products in their market. These products will be perfect for them because they are known for organizing social events like weddings. Challenges Marketing can sometimes prove difficult especially if the intended market does not produce expected results. According to Ferrel Hartline (, p.24), â€Å"one of the greatest frustrations in marketing is change-customers change, competitors change and even the marketing organization changes†. These changes play a crucial role in the success or failure of a product and service in any market. The Muslim population in India is a significant change for the Alkabeer products but we are hopeful that this new change will bring in additional revenue for the group. In dealing with this challenge, Steve Unger (2012) suggests â€Å"conducting customer satisfaction surveys and focus groups†. Another challenge is that the targeted population might not like the new products. Even with all the efforts that are taken to satisfy the needs of the customers, they might not be pleased with the product or maybe an ingredient in the food. This form of problem will pose serious setbacks in our efforts to engage the Muslim population in India to start using our products. This will also mean that we have to go back to the drawing board about new and improved strategies to capture this population. The problem of the language barrier and conservatism when marketing might pose a threat to the whole process. Muslims are a conservative lot and to approach their women about any product might be difficult, as married Muslim women are not allowed to interact with other men especially in the absence of their husbands. In addition, some of the marketers might not know how to communicate with the customers during the sampling process; this might shift the consumers’ preference back to what they are accustomed. These challenges can be overcome in different ways. First, the Muslim population in India already has their own preferred spices and food that they eat. Introducing the Alkabeer products to them will take a bit of time. Some will be curious about the Alkabeer products, and they will want to try them, this will encourage more others to satisfy their curiosity and in turn attract more Muslims to our stands. Alkabeer products will be advertised in the leading broadcasting stations in India. These stations are trusted by the larger Indian population. This will develop trust between the Alkabeer group and the Muslim population in India, which is the target consumer. Competitors India is Alkabeer’s main revenue earner at 35 percent. This is amidst stiff competition from Allanasons also in India. Allana produces high variety of products with high quality ingredients. Alkabeer products are made from high quality ingredients, which are homegrown making them healthy. Allana offers high quality package variety depending on the product. Alkabeer packaging is high class, safe and attractive depending on the market targeted. The pricing between Allana and Alkabeer is extremely competitive, but Alkabeer’s prices are charged at a premium for high-end consumers. Allana has invested heavily in advertising than sampling, whereas Alkabeer focuses more on sampling because it is believed that tasting is the best way for the consumers to know for sure about their products. Target market Alkabeer products target the Muslim population in India. This population covers 13% of India’s population. It is expected to make up 16 percent of the total population by 2030. Alkabeer products will be concentrated in states and territories with the largest Muslim population. These products will be addressed to Muslim consumers on the move and those who are constantly organizing social events. Ages of consumers do not matter because the products are ideal people of all ages, from children to adults. Consumer buying habits In India, frozen foods are associated with social events and family gatherings. The way the products are packaged is particularly important to consumers, as this will determine if they will buy the products or not. Most consumers in India do not like to try new things especially when it comes to food products. Estimate of market size Internationally, last year saw a total of $24 billion in revenue fro the sale of frozen foods alone. Young people between the ages of 18 and 24 and single folks are the most buyers of frozen foods. More than 300 companies in the world produce and distribute frozen foods. Alkabeer seeks to make 50 million rupees during the first year of operations, and this amount is expected to rise at 40 percent yearly. Distribution structure Alkabeer plans to establish their outlets in areas that are most accessible by their target consumers. The company will contract a leading agency in India to help with logistical matters like transport and providing field agents. Transportation of Alkabeer products is done by air and road depending on the destination. These methods are fast, and they ensure that freshness is maintained in all products. Alkabeer has numerous warehouses for storage of their products. Advertising and sales promotions According to Chamikutty (2007), Alkabeer will contract the leading ad agencies and media houses for their advertisements to reach the wider Muslim population in India. Sampling is the main tool that is used by Alkabeer when introducing their products to new consumers. This ensures that consumers will judge for themselves the quality of their products. The advertising will be pay for the whole advertising. Summary As much as Alkabeer experiences and faces stiff competition in the frozen foods market in India, its innovative products continue to attract their targeted consumers and more consumers in the market. This has made them the leading manufacturer and distributor of frozen foods in India and Middle East. References Al Kabeer Group of Companies. (2009). About us. Retrieved from http://www.al-kabeer.in/about_us.html Al Kabeer Group. (2009). Products. Retrieved from http://www.al-kabeer.com/products.htm Chamikutty, P. (2007, October 3). The Growth of Al Kabeer. The Economic Times. Retrieved from http://economictimes.indiatimes.com/features/brand-equity/the-growth-of-al-kabeer/articleshow/2424270.cms Ferrell, O. C., Hartline, M. D. (2004). Marketing strategy. Mason, Ohio: Thomson/South-Western. Unger, S. (2012). Ten Marketing Challenges that Can Make or Break Your Business. Retrieved from http://www.pragmaticmarketing.com/publications/magazine/1/1/01su/

ID222 Book of Job HW Essay

ID222 Book of Job HW Essay ID222 Book of Job HW Essay 1. Briefly summarize what happens in the beginning of the story of Job. (Job 1-2) In the beginning of the story of Job, in the land of Uz, a very reverent man named Job is the wealthiest man in the East. Job has seven sons, three daughters, bountiful life stock, and a large house. God comments to Satan about how faithful Job is to God, and Satan replies that it is because Job has so many possessions. God gives Satan permission to destroy Job’s possessions, but to not harm Job, to see if Job will blaspheme God. Job loses his possessions and his children, strips down to be naked, and continues to praise God saying that his worldly possessions are of no importance. Satan again encounters God who comments that Job has not blasphemed him even with the loss of his possessions, making the test an unnecessary punishment for Job. Satan retorts that any man will give up his possessions to save his own life. God then gives Satan permission to afflict Job with an ailment, but not to kill Job, to see if Job will blaspheme God. Satan gives Job a painful total body inflam mation. Job’s wife tells him to blaspheme God and die, but Job tells her that they should accept both good and evil from God. Job’s three friends came to visit him and sat by him silently for a week watching him lay on the ground in agony. Through all of this loss and suffering, Job does not sin nor blaspheme God. 2. How do Job’s friends explain what has happened to him? (Job 8) Job’s friends attribute his misfortune and afflictions to sin. They say that if he was without fault (â€Å"blameless†), then he would be blessed with a good life. His friends say that for one to be blessed they must praise God to be blessed. Job’s friends are implying that to be as afflicted as he was, he must have not been pious nor without fault. 3. Why does Job reject their explanation? (Job 29-30) Job rejects his friends’ explanation because he was not a sinner. Job describes all of the benevolent acts he performed with his God given wealth. He then goes on to say that he expected to be rewarded for his good deeds, not chastised as he had been. 4. How does God respond to Job’s complaint? (Job 38) God responds to Job’s complaint by saying that God had created all of the

Survival in Auschwitz Essay Example | Topics and Well Written Essays - 2000 words

Survival in Auschwitz - Essay Example This paper illustrates that the life at concentration camps was full of turmoil and hardships. Jews used to be transported by trains into these camps, and they were segregated according to their ability to function as Auschwitz-2 functioned as the site for the extermination of Jews. It had resulted in a total of 960,000 deaths of Jews over the years when the Third Reich was governing this part of Primo Levi was an Italian who was arrested in 1943 and deported to the city of Auschwitz, where he spent the next few months of his life in the most inhumane conditions he ever witnesses. Along with 650 other Italian Jews, he was loaded into a freight train which took them to Auschwitz. The train journey was 4 days long and no one was allowed to eat or drink water during the time of the journey. Apart from such severe restrictions, the inmates were also not allowed to talk to anyone else on the train. Primo Levi accounts these stories and describes them as the â€Å"most severe hardshipsâ⠂¬  which could have been effectuated on people. According to Levi’s writings and accounts of whatever he had witnessed at the camp, he writes about the kind of solidarity that was present among the various prisoners and inmates. This camp was one where people came in alone and died alone; no one could save anyone. It was not in the hands of a person to be able to safeguard someone else, even if he were a child or an old person. Auschwitz was one such place, therefore, where people spent time alone. However, Levi writes that despite this distance that people maintained from each other, there also was a sense of belonging and affiliation towards each other. This was because all the people there were stuck in the same situation and thus through various tasks, ideas and activities, were able to form their own groups and carry out the normal living as far as they could. People tried to help each other and be on the lookout for each other; their one common enemy was the Germans a nd all Jews were collectively against the kind of extreme situations they were being thrust into by them. This unity thus brought them together and is what is spoken about largely within the confines of the book by Levi.

The Guest Essay Example | Topics and Well Written Essays - 500 words

The Guest - Essay Example In this case, the French did not consider the conflict created by ordering Daru to bring a fellow countryman, albeit an alleged criminal, to French authorities. Desolation is symbolized by Daru's character. He is from the impoverished region, and as a school teacher there, he was ". . . satisfied with the little he had . . ." (373) and, "Everywhere else, he felt exiled" (373). Camus closes the story saying, "In this vast landscape he had loved so much, he was alone" (383) A greater meaning was that Daru followed his conscience, instead of following orders, by not delivering the Arab to the authorities. This reflects his contempt for being under the French government's authority; he made it clear to Balducci by saying, "I won't hand him over" (376). However, it was "with heavy heart" (383) that he sees the Arab walking in the direction of prison instead of possible freedom, after Daru shows him the two different directions, gives him provisions for two days and leaves him. This, according to Thomas Arp, is a demonstration of ". . . the unpredictability of the consequences of human choices in unfriendly conditions" (386). Overall, the characters are believable and the plot is realistic; it is well crafted fiction. Its success stems from its historical setting, just before the Algerian War, 1954-1962, when Algeria rebelled against French rule and won independence.

Ultimate Project Essay Example | Topics and Well Written Essays - 2500 words

Ultimate Project - Essay Example Civil projects, on the other hand, are concerned with the study of public infrastructure such as roads, bridges and ports. In a construction project, members of a group subdivide themselves into design, financial advisors and legal teams. The three groups must work together to achieve results in the construction projects. When a construction project is taken seriously, and all its recommendations followed, it can lead to substantial achievements. A construction project is, therefore, a strong basis in the foundation of building construction. The following sessions were assistive in the course, and they are listed in line with their importance. In the above classifications, session one to eight had greater impacts on the construction project than the others. Introduction to Project Management The main topics, to begin with section four, are co-operation and togetherness. Co-operation entails offering assistance and having the willingness to assist in situations where possible (Taylor 45). When people work together, their productivity is increased. This is due to the belief that there is strength in numbers. Togetherness refers to the act of keeping closeness towards each other (Muller 43). Togetherness entails being united and acting as a group to boost levels of understanding. Some of the most essential aspects of this quality are in unlocking barriers that hinder teamwork. The importance of cooperation and togetherness cannot be underestimated under any circumstance. This session’s topic bears great relevance to the construction project. In a construction project, a lot of concentration is demanded. The group members need to come up with new techniques that are transformative in the construction sector. Members’ need should have a clear mind so as to note minor sensitive issue and discuss them effectively. This requires full concentration and cooperation. In these types of projects, every member’s contribution counts. Introduction to Finan ce In session five, focus and patience are the main topics. Patience refers to a virtue that enables people to wait for something to happen without hesitation. When a group is working on a project, they expect quality results out of the project. An excellent project requires a lot of time since the members have to execute conclusive and elusive research to determine facts. The members need to be patient in order to discover good results. Patience plays a substantial role in determining the success of any activity. Patience must be advocated every time since it carries the secret to success (Taylor 24). In our day-to-day lives, we encounter a lot. Sometimes we are faced with situations that are hard to manage, but we still make the right choices. When a person encounters something that is not clear to them, how they react to it matters a lot. When they analyze the situation, they can find ways of solving the problem (Taylor 4). The same scenario is faced by people who are handling a project. Construction project relates deeply to these virtues. When members are conducting research and trying to come up with meaningful ideas, they are faced with a lot of challenges that might makethem lose their patience. Members have to search deep into books to find hidden information that will assist then in perfecting their projects. Patience and focus, in this case, will give them perseverance. Business Development Business Developm

The Three David Statues Art Essay

The Three David Statues Art Essay The paper explores the three Davids statues which are situated in different locations in Italy. The three statues of David are artworks of four different artists who are Bernini, Michelangelo, and Donatello. The paper also has the brief history of each of the four artists. In addition, the paper also compares and contrasts different artworks from different artists with accordance to how artwork meant to each artist, the tools that were used, and how artwork was accomplished. Introduction The three statues of David were modeled as representations of a biblical hero the king David of Israel who in his young age killed a hero warrior goliath armed with only a stone and a swirl. The three statues are different from each other in that they were of different periods and used different materials to develop the statue. However, the statues are also different from each other in dressing codes and body posture. All the three statues were developed in Italy and thats where they are found and serve as tourist attraction sites. Brief History of the Artist, Donatello Donatello is also known as Donato di Niccolo di Betto Bardi. He was born in 1386 in Florence, Italy. He is famous for his sculptural works in Italy and especially the Davids scripture in Florence, Italy. He is also said to have made brass pulpits for Old Sacristy of San Lorenzo which is believed to have been built by Brunelleschi. Also, he is referred to be one of the earliest artists of renaissance period who worked through the perspective of ideology. He used sculptural method to bring dramatic images and shapes to life. However, he died aged one hundred years in 1489. He is well remembered for his artwork which is seen and studied (Post,p.65). Brief History of the Artist, Michelangelo Michelangelo was born on 6th march, 1475 in Caprese village in Italy. He is one of the famous artists of renaissance period, which is believed to be a period of the evolvement of artwork in Italy. However, when he attained the age of twelve, he became an apprentice painter to a professional painter of Florentine, Domenico Ghirlandaio who orientated him to painting. Later on he began to study sculptural work in which he well flourished. He is famous for his work in the modeling of a marble statue which represents Virgin Mary grieving over dead Jesus body. He also worked on the Davids statue between 1501and 1504 which stands at the height of 4.34m/14 ft 3. The statue is placed outside Palazzo Vecchio. It is currently viewed as a symbol of new republic which replaced Medici rule. However, Michelangelo died at the age of eighty nine in 1564. He left behind significant statues which serve as his memoirs (Wittkower,p.32). Brief History of the Italian Artist, Bernini He was born in 1598 in Rome, Italy. He was a dominant figure of renaissance period in which he had specialized in sculptural and architectural work. However, his father orientated him in the sculptural work from which he gained experience and got a work in Rome. He is famous for his work in the statues of David, Apollo, and Daphne. More also, he is believe to have designed the monument of the ornate baldachin and marble decorations found in St. Peters square. He died in 1680 at the age of eighty two. Statue of David by Michelangelo Interestingly, statue of David which wads modeled by Michelangelo is the most famous statue in the whole world and perhaps an important tourist attraction site in Italy. Michelangelo was commissioned to start the work on the statue in the year 1501 by Arte della Lana whose responsibility was to decorate the cathedral in Florence. A marble block was presented top him as a construction material which had earlier been prepared by Agostino di Duccio for the same purpose (Frederick,p.8). However, Michelangelo did not apply the traditional method of presenting David as a hero. Rather he presented him as a youthful individual tensed with the sense of getting magical power in order to proceed for the battle. His representation is based on the moment when David heard that Israelites were afraid of Goliath that they hesitated mocking him. His statue is taken to be the most perfect heroic representation of David as compared with the other two statues of David by Bernini and Donatello. In addition, the statues right-hand side is smooth and well composed while the left-hand side is openly seen to be active and dynamic. He developed muscles and tendons only at the points where they can be interpreted to be perfect representation of strong will but not where they represent individuals form of self-governing. However, the artist used construction tools such as point, tooth, flat and craw chisels, and also scrapers and rasps for finishing. On the completion of the statue, committee of high ranked citizens and artists agreed that it was good for the statue to be placed in front of Palazzo Vecchio, which is the town hall of Florence (Frederick,p.8). Statue of David by Donatello Donatello used his skills to prove himself a prominent artist of Renaissance period. He is believed to be one of the greatest artists of Florentine in the period who invented shallow relief technique in artwork. This technique helped in making his sculptures to be seen as deeply developed though at times developed at a shallow plane. He was influenced by ancient scriptures made by Greeks and theories of humanist. This made him to develop statues which were mainly the representations of human body as functioning organism in which personality radiates a confident individual (Balcarres,p.43). His sculpture of David is the most famous representation of the artwork of fifteenth century. He represented David as a boastful hero as compared to Michelangelo who represented him as a humble hero. However, he did not represent him admiring the head of his victim, Goliath rather he is admiring his graceful, powerful body as a result of him winning the battle. This is one amongst many sculptures of the Renaissance art whereby admiration of self-worth was mainly the theme. He was first commissioned to start the work in 1408 by Operai of the cathedral of Florence. The main aim of the Operai was to decorate buttress of the cathedrals tribune with statues of the twelve prophets. He used bronze marble as the construction material and tools such as flat, tooth, pointed chisels were used. However, the finished statue depicted David with a smile posed with his left foot on the goliaths head. More also, the youthful David is completely naked apart from laurel hat and boots. The finished was the first unsupported standing statue in the period. Additionally, the statue was faced by controversial moral debates which barred it from being put in the town hall of Florence (Radke,p.32). Statue of David by Bernini Bernini represented David as a life-size marble in his scripture. He was commissioned to decorate villa of his patron cardinal Scipione Borghese in 1623 and completed his work within seven months. However, his work was the subject of David throwing a stone to the giant, Goliath. The finished statue represented Bernini as a genius artist since he did not let his statue match with others which preceded his which represented David standing, self contained, and insulated (Avery,p.43). His objective was tom come up with a dramatic and real biblical figure which he did. The viewer of the statue feels to be a part of Davids move. He made a space in front of the statue which is seen to be part of the Davids part. In addition, the immense tension of Davids twisted body conveys the strength which he used to release the stone. He used marble as the construction material and chisels as main tools. Bernini spent the shortest to develop the statue which proves him to have been an energetic youth since he did the work while at the age of twenty four (Gardner,p.65). Comparison and Contrast of Three Sculptures All the three scriptures were modeled in different periods by different artists who used techniques and styles different from each other. However, the three scriptures are similar in one way or the other. First, the threes statues were based on biblical scripture on the moment when David was in a battle against the giant Goliath thus the objective of each artist was to represent David as a youthful hero considering that he was young at the moment. In addition each artist used marble and chisel as the construction material and tools as well (John,p.32). However, each artist developed a statue which was different from each other as well. The first statue developed by Donatello represented David as a boastful hero who admired the physical power he had. Also, the statue was naked which brought moral controversy which made it not to be put in front of town hall. The second statue by Michelangelo was perfect and represented David as a humble hero and was placed in front of the town hall where it serves as one of the major tourist attraction sites in Italy. The last statue by Bernini represented David as an energetic youth twisting his body hard to gain the required force of releasing the stone against the giant, Goliath (Hibbard,p.32).

Compare the way Andrew Marvell and William King present relationships :: English Literature

Compare the way Andrew Marvell and William King present relationships between men and women in To His Coy Mistress and The Beggar Women. If we look at the 2 poems we can see some quite significant similarities between them about the relationships between men and women. We see in both poems the desire for sex from the two men, but both attempt to acquire it through different methods due to the difference in class between the women. First we must look at the difference in forms of the two poems. To His Coy Mistress is a dramatic monologue and so we can therefore see the narrator's attitude towards the lady he is trying to seduce. The Beggar Women is a ballad (so it is telling a story) this means that you can find a moral to the story; however, you are unable to see the attitude of the 'gentlemen' towards the women as easily. I both poems we see that neither of the men have much respect for the women. In The Beggar Women we see that the 'gentlemen' views the women very low which is perhaps given the historical context of the poem. In the poem he refers to her as "game", comparing her to the animals he was hunting, almost saying that she isn't considered important enough to be human. It then says, "her cheeks were fresh, and linen clean" which may suggest that the situation is not what it seems. In To His Coy Mistress we also see the narrator has little respect for the lady; however in this poem it seems quite unnecessary because she is a respectable lady. He mocks her for being a virgin - her "quaint honour" but in those times being virginal was the only way for a women to maintain a good reputation. In The Beggar Women the initial rhyming scheme is "rhyming couplets". The pattern deteriorates as the beggar woman begins to take control over the situation without the man realising. In To His Coy Mistress, if we look at the rhythm of the first 4 lines, it is in iambic quatrametre. This is a very powerful rhythm and may reflect just how hard the narrator is trying to seduce the women. In both poems there is also the obvious similarity of the men's one desire of sex and nothing else and how much they will do to achieve this. To His Coy Mistress shows the narrator taking a kind and adoring approach to getting the lady into bed with him in the first part of the poem (up to line 20). In this part he uses time as a positive